Movie goers get dinner and a show.
In many places in the United States, selling raw milk is illegal. So, at farmers markets, many people who enjoy “sharing” raw milk often offer it for free with the purchase of a membership to a farm. In this way the farm stays lawful as it distributes its raw milk.
In Spain something similar is happening.
Theaters in Spain must charge their customers a new tax of 21% on the purchase of each movie ticket. So, one ingenious theater owner decided to sell carrots instead of tickets and then to offer free admission to the showing of movies with the purchase of a carrot.
When new austerity measures in Spain bumped the tax on theater tickets to 21% over the summer, Quim Marcé figured his theater in the small town of Bescanó would go under. Then he had an idea: Why not sell carrots, plentiful in the farmland that surrounds the village, instead of tickets? “We sell one carrot, which costs [$16]—very expensive for a carrot,” he explains to NPR. “But then we give away admission to our shows for free.”