Can You Uber a Burger?

I'll have a quarter pounder medium well don while I watch the sun set over the mountains.
“I’ll have a quarter pounder medium well done while I watch the sun set over the mountains.”

You sure can, and lots else besides.

With mobile computing markets for practically everything are much more dynamic and useful for the average person.

Want to eat a super high end burger at a famous restaurant  at a time which is appropriate for you and your date? There is an app for that. In a few clicks and for a few extra dollars you have your table. Add a window view option for a bit more based on demand at that moment. Click. It’s done.

Before, without access to the dynamic mini-market the table was unavailable at any price. Now it’s yours. (Though you’ll have to pay for it.)

This model is just being birthed and it is full of potential.

(From The New York Times)

Today, anyone can get a prime-time table at Minetta, at least for a certain price. In recent months, as retail rents have risen in cities like New York and San Francisco, and as food prices have simultaneously hit three-year highs, various companies have been trying to find new ways to monetize the restaurant experience. Inspired by how we pay for concerts, airline tickets and, more recently, transportation through the car-hailing service Uber, more and more apps and reservation systems have homed in on disrupting a fundamental ritual: how we book a table. Table 8 in San Francisco sells reservations at popular restaurants just days in advance; Zurvu scours the best open tables on OpenTable; Reserve, a start-up created by founders of Uber and Foursquare, aims to be a full-fledged digital concierge; SeatMe, which was acquired by Yelp, allows restaurants to ping eager diners if tables open up at the last minute. “This is a space that hasn’t seen a lot of innovation since 1998,” which is “when OpenTable first started taking online reservations,” says Brian Mayer, the founder of ReservationHop, yet another new reservation-­selling service. This summer, McNally’s restaurant group teamed up with Resy, a service that sells reservations for tables at peak times. Now, anyone hankering for a Black Label burger can pay $20 for a table at 7:30 p.m.

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