Coca-Cola Ends Financial Sponsorship of Academy of Nutrition and Dietetics

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In other news Phillip Morris is sponsoring the Olympic marathon team. (Not really.)

I like a good cold Coke on a hot summer day as much as the next person, but the stuff isn’t healthy. Not that it need be for Coke to sponsor the Academy of Nutrition and Dietetics, but there is some dissonance there.

Sugar is not unlike a drug in many respects. Some people think it is a drug. For some people it can be addictive like a drug that’s for sure.

Of course sugar is a wonderful thing too. It makes lots of stuff taste good. Try drinking cranberry juice without the added sugar. It is awful stuff. Add sugar and suddenly it’s tasty. We are fortunate to have an abundant supply of the sugar. Historically most humans did not have such a ready supply.

Some consider this historical lack of sugar to be a good thing. I am not in that camp. But moderation is the world. Like with anything.

(Legal) drug dealers shouldn’t be spinning their product through front groups. (Because as we all know Pharma would never ever do that.) Though, again, Coke has every right to do so as long as the company is not making or promoting fraudulent claims etc.

The public however has every right also to counter the voice of Coke. Which is what appears to have happened here.

(From The Wall Street Journal)

Coca-Cola Co. isn’t renewing its financial sponsorship of the Academy of Nutrition and Dietetics, part of a broader funding review at Coke after critics accused the beverage giant of trying to downplay the role of sugary drinks in obesity.

The move also comes after the health group—which represents tens of thousands of U.S. nutritionists—came under fire in recent years for accepting millions of dollars from large food and drink companies.

Coke disclosed last week it spent $118.6 million funding scientific research and health and fitness programs in the U.S. since 2010. Recipients spanned dozens of well-known institutions including the American Academy of Family Physicians, Louisiana State University and the Boys & Girls Clubs of America.

The disclosures followed a New York Times article last month detailing a Coke-funded nonprofit that suggested Americans were overly fixated on calories and not paying enough attention to exercise. The website of the organization, Global Energy Balance Network, initially didn’t disclose it was funded by Coke.

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