What happens when an industry “marketing board” decides that it wants to give money to industry lobbying efforts but is prohibited by law from doing so?
You may recall the slogan, “Pork: The Other White Meat.”
The slogan hasn’t been used for years but the National Pork Board still pays $3 million a year every year for the rights. Why would the Pork Board pay millions for an unused slogan?
The key is who they are paying. The slogan is owned by National Pork Producers Council. The NPPC is a lobby group, and you won’t be surprised to know that it is closely connected with the NPB (having once even shared offices).