How the market can fight consumerism and promote business at the same time: REI is closing on Black Friday, pushing #OptOutside

Wouldn't you rather walk through this than a parking lot?
Wouldn’t you rather walk through this than a parking lot?

This is the market baby! Very nice from REI. It’s a gamble but one I think is likely to pay off. I may just have to get my hiking boots from them this year.

Seriously, instead of going to the lame mall and battling people you’d rather not be in close proximity to, go for a hike with your family on Black Friday. We at ACC wholeheartedly support #OptOutside. Go jump around in the woods. (Even if you’re not a kid.) Climb some trees.  And if you’re in California, hug one.

(From The USA Today)

Outdoor gear and sporting goods retailer REI is canceling Black Friday this year. No promotions, no hourly sales, no doorbusters, no waiting in line.

In an unprecedented move for the modern-day holiday shopping season, REI’s 143 stores will be closed the day after Thanksgiving. The co-op business plans to launch a campaign Tuesday encouraging people to forgo shopping to spend time outside instead. With the hashtag #OptOutside, REI will ask people to share what they’re doing on Black Friday on social media.

I will post pictures from our hike. Readers are welcome to post theirs in the comments on Black Friday if they like.

Click here for the article.