This article is dead on. The #oldmedia is dying and they are trying (desperately) to pull a fast one while they can.
This perfectly describes what is going on at the most macro level, and reminded me exactly of what Wall Street did in the aftermath of its destruction of the U.S. economy during the financial crisis. Faced with a potential loss of their fortunes, jobs and reputations, Wall Street invented a meme that the industry needed to be bailed out without consequences in order to “save Main Street.” This was one of the most brazen, yet successful examples of propaganda I have witnessed in my entire life.
Wall Street got exactly what it wanted and then some. It proceeded to pay out record bonuses the very next year (2010) and not a single executive was held accountable or went to jail. Free market capitalism was completely suspended in order to save some of the wealthiest and most privileged people in America. They used the levers of the state to save themselves and preserve this key segment of status quo power.