The reason Hollywood is having a bad season is because Hollywood is producing dreck. Plus people don’t watch TV like they used to and so the week long ramp up of primetime ads just doesn’t work anymore. Heck, I can only think of 2 movies right now that I would even consider seeing, Dunkirk, and the new It movie.
But the #oldmedia wants another answer. It is searching in the dark. It wants some kind of solution other than changing its ways. It wants to lock down, or at least cripple information sources that are outside of the #oldmedia club. (And Rotten Tomatoes is still really in the club given its ownership.) That is really what the whole “fake news” thing was about. CNN, The New York Times, Washpo, saw their influence declining and they screamed bloody murder once Trump was elected. The #oldmedia allies in Washington piled on and repeated the talking points.
The (mostly) independent media has been targeted. Especially if a particular #newmedia source is critical of the establishment.
The movie guys are seeing their cultural and political influence spinning away along with the newspaper guys. Very few people outside of the Bread and Circus Industrial Complex really care about Hollywood anymore. There was a time where the place was seen as sort of an American jewel. Now it just feels like a decadent wasteland full of actors no one knows and even fewer care about. Plus the Oscars infomercial is just unwatchable now with its tut tutting and ignorant political ramblings.
Many folks have just given up Tinseltown
And Hollywood is blaming Rotten Tomatoes? Blame yourself.
(From The New York Times)
Mr. Yanover said it was silly for studios to make Rotten Tomatoes a box office scapegoat.
“There is no question that there is some correlation to box office performance — critics matter — but I don’t think Rotten Tomatoes can definitively make or break a movie in either direction,” he said. “Anyone who says otherwise is cherry-picking examples to create a hypothesis.”
He cited “Wonder Woman,” which was the No. 1 movie of the summer, with $410 million in ticket sales. It was undoubtedly helped by a strong Tomatometer score of 92. “Dunkirk,” “Spider-Man: Homecoming” and “Guardians of the Galaxy Vol. 2” all received high scores and drew huge crowds. Other films did not do well on the Tomatometer (“The Hitman’s Bodyguard,” “The Emoji Movie”) but still managed to find audiences.
Some filmmakers complain bitterly that Rotten Tomatoes casts too wide a critical net. The site says it works with some 3,000 critics worldwide, including bloggers and YouTube-based pundits. But should reviewers from Screen Junkies and Punch Drunk Critics really be treated as the equals of those from The Los Angeles Times and The New Yorker?