‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed

On the whole Facebook has been a pretty good partner. We hope that continues.

(From Digiday)

The end is nigh. Facebook is planning a major change to its news feed, starting as early as next week, that will decisively favor user content and effectively deprioritize publishers’ content, according to three publishers that have been briefed by the platform ahead of the move.

Those who have been briefed say that under the new test, Facebook told them it will favor content that’s shared by users or otherwise actively engaged with. The thinking goes, according to those briefed, that Facebook believes prioritizing content that’s acted on will reduce the occurrence of fake and offensive content in the news feed.

We are tankful that you guys so actively share our content and we appreciate your engagement. We try to present content that is worth your time.

Facebook has been taking steps in this direction for some time, making tweaks to amplify users’ content while weeding out spam and clickbait. Publishers who have been briefed by Facebook believe this latest move would cause a more dramatic decline in publishers’ ability to reach audiences in the news feed, though. Although Facebook isn’t the referral source it once was for publishers, it remains a major source of referral traffic for them, only recently surpassed by Google.

We at AC2 NEWS count on you our readers and viewers. We’ll see how this tweak goes.

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