Unilever Threatens Online Ad Cuts to Clean Up Internet

(From Reuters)

Consumer goods giant Unilever (ULVR.L)(UNc.AS), one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children.

Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in a speech later on Monday at the annual Interactive Advertising Bureau conference in California.

In the speech, Weed will call on the technology industry to improve transparency and consumer trust in an era of fake news and “toxic” online content.

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