(From NBC News)
The 2018 Academy Awards logged its lowest TV ratings ever last Sunday, capping off a particularly brutal run for marquee live events that were supposed to be immune from TV’s broader woes.
The first quarter of the year is typically full of blockbuster awards shows for music, TV and film as well as the Super Bowl, bolstered in 2018 by the Winter Olympics. This year, they’ve underdelivered, leaving advertisers feeling queasy about the millions of dollars they spent in pursuit of mass audiences.
“All of this competition from streaming video has had its impact on regularly scheduled shows,” said Brad Adgate, an independent media consultant and ratings expert. “Event programming was exempt from that, but we’re starting to see now it’s impacting these kind of shows.”