Ingraham’s ratings spike a wake-up for advertisers

This game can go both ways.

(From The Hill)

In the three months before the advertiser boycott frenzy, Ingraham averaged 2.5 million viewers per night, consistently winning her 10 p.m. time slot. Then the advertiser controversy got going and Ingraham went on what FNC said was a planned vacation. A week of guest hosts, including Brian Kilmeade, Jason Chaffetz and Katie Pavlich, averaged half a million fewer viewers than when Ingraham hosts; FNC lost the time slot to MSNBC on four of the five nights during Ingraham’s absence. Since Ingraham’s return a week ago, the show’s viewership has jumped to 3 million viewers per night, more than her average before the controversy erupted.