Is Tesla Abandoning the Mass Market?

Business in the Obama era.


So long and thanks for all the subsidies suckers…I mean taxpayers.

(From The Wall Street Journal)

Tesla has given the first signals that it is giving up on its ambition to become a mass-market car maker. Prospective customers should be angry, and investors ought to be wary.

Over the weekend, Chief Executive Elon Musk announced a new, $78,000 version of Tesla‚Äôs car for the people, the Model 3. More important was his admission that his promised $35,000 version would cause the company to “lose money and die” if built right away.

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