This is some smart marketing. Way to go.
I have to run out and get dinner tonight from the grocery store and I will be buying some of this sugar water powdery goodness.
The city later said the boys didn’t need a permit, but not before the story captured the attention of people nationwide, including Country Time.
In response, the company is launching “Legal-Ade,” a team of people who will help lemonade stands deal with permit issues. If a child gets fined for running a lemonade stand, Legal-Ade will reimburse the cost of the fine or permit up to $300.