Domino’s introduces ‘Paving for Pizza’ infrastructure effort


First Countrytime Lemonade came to the rescue of childhood lemonade stands with ” legal-ade.” (Countrytime will pay for licenses etc for little kids who get busted selling unlicensed lemonade.) Now Dominos introduces “paving for pizza.” Another great marketing idea.

(From The Hill)

Domino’s Pizza on Monday announced a new initiative that will allow consumers to submit their town for potential grants to fix potholes.

The project, called “Paving for Pizza,” will allow individuals to nominate their town on a website by ZIP code.

“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store,” Domino’s USA President Russell Weiner said in a statement. “We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal. Domino’s cares too much about its customers and pizza to let that happen.”

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