Politically, Jacobs favors limited government and opposes tax increases. From 2007 to 2014, he wrote occasionally for LewRockwell.com, a libertarian blog that bills itself as “anti-state, anti-war, pro-market.”
After announcing his candidacy, Jacobs toned down his rhetoric and leveraged his celebrity to attract out-of-town donations, national headlines, and high-profile endorsements — including from his fellow WWE stars and from one of the most prominent libertarians in the country, U.S. Sen. Rand Paul. The Kentucky Republican lauded Jacobs for his “small government and pro-liberty philosophy of government.”
Jacobs’ name recognition likely benefited from word of mouth, and he communicated well on Twitter, where he has nearly 52,000 followers, and on Instagram, where he has more than 57,000.