Every aspect of American agriculture is crony and market warping it seems. Dairy is among the worst corners of the industry. And now the dairy farmers (and their lobbyists) absolutely insist that almond milk isn’t milk.
Somebody you see, might get confused.
Also, almond milk is eating into the dairy market share. There’s that. But we’re sure the dairy farmers are just looking out for the consumer.
Although most of these products borrow terminology from the animal realm, American consumers don’t seem particularly confused about what makes them different. The ingredients in almond, soy, and coconut “milks,” for instance, are prominently featured on the packaging…
…And yet in July, the Food and Drug Administration (FDA) proposed a rule that would prohibit the use of the word milk on a label unless the product inside was a “lacteal secretion…obtained by the complete milking of one or more healthy cows.”